"Honesty"

Honesty means to be frank, truthful and sincere. This word plays a big role in the fast food industry, because this is what the corporations lack. In the book Fast Food Nation by Eric Schlosser he exposes information that the corporations do not want the consumers to be aware. They simply disguise the truth by portraying happiness,  through their "brand essence" (Schlosser 49). The corporations are not displaying the truth about where the meat really comes from. In addition, they are targeting children making it difficult for parents to have control because they used toys to attract the kids. The fast food industry does not care about the consumers health, all they are concerned about is their profit. That is the reason why they lack in honesty, because they do not expose to the consumers the truth about their products.