"Uniformity"

      In the book Fast Food Nation by Eric Schlosser, he explains an important concept known an "Uniformity" (Schlosser 5). It simply means that all fast food corporations need to have a way that facilitates the process of service therefore, they must obtain their prodcucts from the same distributor. They have an assembly line for all their products. For exmple, the food needs to be the same as in visual and taste. If a  franchise fast food restaurant opens up in Japan, it must have the same design, the same food, and the same service as the other franchises. It also implies with the workers and the kitchen. They must follow the manuals for the preparation of the food. In order for the food to taste the same, they have food engineers who flavor the food. They add chemicals in order to create the exact taste. When it comes to the meat, they obtain the cattle from the same cattle suppliers, and the chicken from the same chicken "growers". Uniformity keeps it simple for the fast food restaurants and they make more profit keeping it that way.